About
aaRBize-Vigyapan Solution Pvt. Ltd. is a is a CBC/DAVP empaneled, technology-led media solutions company holding the exclusive rights to create, manage, market, and deliver content under the “CSC e-Vigyapan” project.
Leveraging a robust digital content management system (CMS), aaRBiz enables real-time campaign deployment and monitoring across more than 13500+ LED digital screens installed in Common Service Centers (CSCs) and Aadhar Sewa Kendras (ASKs) in 670+ districts of 32 states & UTs. This technology backbone ensures precision, scalability, and accountability in communication delivery.
With a monthly captive audience of 9 crore+ viewers and 90 crore+ monthly ad impressions, aaRBiz combines cutting-edge digital infrastructure with rural reach to create one of India’s largest programmatic DOOH (Digital Out-of-Home) networks. This positions aaRBiz not just as a media company, but as a tech-driven partner enabling ministries, PSUs, and brands to reach semi-urban and rural India with real-time, measurable impact.
About “CSC e-Vigyapan” project
A unique digital out-of-home advertising network, to connect with semi-urban and rural India. The project operates 43” digital display screens across selected Common Service Centers (CSCs), and Aadhar Sewa Kendras (ASKs) which serve as vital access points for various government and citizen services & Aadhar Services, run by CSC- SPV - Ministry of Information & Technology (MeitY), GOI. With over 13500+ screens active in 670 districts across 32 states & UTs, the network delivers a captive monthly audience of more than 9 crore unique viewers garnering 90 crore+ views, ensuring consistent and repetitive visibility for campaigns. Given that CSCs provide over 450 essential citizen services, they naturally attract large daily footfalls, providing the Ministries a powerful platform to disseminate tailor made awareness, schemes, and programs.
Most cost-effective medium (lowest CPR/ highest ROI) to reach out to semi urban & rural India- From a financial and operational standpoint, the medium runs on robust technology backbone, ensuring transparency, cost-effectiveness, and easy adoption within corporate and government communication norms. Campaigns can be deployed pan-India or state/district specific, enabling the clients to target priority geographies as per there targeted areas/ audiences with real-time content management. Messages can be updated instantly, ensuring agility, allowing campaign execution pan-India or region-specific. Overall, “CSC e- Vigyapan” offers the clients a scalable, accountable, and impactful rural outreach tool to maximize awareness of its multiple programs / schemes on PAN India basis. The project is blessed by many central and state ministries, PSUs, corporates including M/O Agriculture, Skill, Ayush, DAVP/CBC, multiple State ministries, PSUs like Bank of Baroda, PNB, Punjab & Sind Bank to name a few.
Campaign benefits- The “CSC e-Vigyapan” project provides a direct communication channel to semi-urban and rural citizens for awareness about various mass products, critical program and policies etc. Since CSCs are trusted local service hubs offering more than 450+ citizen services, the digital screens placed there capture an engaged, repeat audience—estimated at over 9 crore people garnering 90 crore+ views monthly. This allows the clients to build regular and repetitive recall for various campaigns.
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